In an over-crowded, over-stimulated omni-channel funnel, genuine shopper advocacy is now, more than ever, your most powerful tool.
Awareness & Trust
Underpin your marketing strategy with real customer voices. Weave their opinions and their content into your brand story. Leverage their endorsement at every shopper touchpoint. Authentic advocacy builds trust and credibility providing shoppers with a reason to believe in you.
Consideration & Connection
Real-life product experience delivered authentically provides undeniable social proof. Because people need people. They want the opinions of people just like them. They want real faces, real voices and real stories. Open your brand to shoppers and allow their advocacy to create connections and create demand.
Conversion & Loyalty
Build lasting relationships and a stronger reputation through authentic advocacy. Genuine shopper advocacy fuels conversion and loyalty. Authentic experiences and endorsements validate purchases, ease concerns, and build trust. Enduring loyalty, repeat purchases and recommendation.
A powerful cycle of growth.
Engaged & Invested Shopper Communities
For over 15 years we’ve been building and nurturing engaged and highly invested communities.
Providing our brand partners with a warm introduction to hundreds of thousands of real shoppers.
Our communities all come to life within live and thriving owned and managed websites.
Our data is rich, our tech goes deep, our footprint is enduring and our advocacy influences like no other.
Advocacy that goes Above, Beyond and On & On
Advocacy campaigns with WOM truly deliver:
Data-informed Targeting | Hyper-targeted advocacy teams based on owned first-party data
Content Portability | Syndication rights for your brand to leverage reviews, ratings, UGC full-funnel—add the power of real shopper advocacy to your digital, OOH, retail media, print, and social
Halo Advocacy | Every advocacy team will share peer-to-peer socially—organic & authentic, the algorithm loves it!
Discoverability & Provenance | Optimised product hubs maintained well beyond your campaign, giving shoppers a place to discover what real shoppers are saying about your brand
Contextual Relevance | Our interest- and category-based community strategy ensures the origin of all content makes sense, adding influence through relevance.
Andrew Floor, Global CMO, Intrepid Spirits
The WOM team did an incredible job with the Regal Rogue x Dan Murphys program!
The way the team immersed themselves with such passion and energy in our brand, as well as our customers’ lives was impressive.
The results they delivered spoke for themselves, with their advocacy program building brand credibility and trust while directly driving sales uplift.
Working with the team is a true pleasure.
Elise Warner, Brand & Communications Manager, Bellamy’s Organic
Working with WOM was an absolute game-changer for us.
We’ve always known the incredible power of authentic shopper recommendations, especially in the baby and toddler category, and this collaboration truly took it to the next level.
The user-generated content and advocacy they facilitated was phenomenal, supercharging our entire media plan and making it significantly more effective and impactful.
We saw a tangible difference in engagement and reach, and the WOM team made the entire process incredibly easy and seamless from start to finish.”
